• Patrine Frey

Visual Merchandising & Social Media

Updated: Jan 31, 2020

Giving your products visual merchandise context will help to promote them far more effectively than if they were to be displayed on their own. Social Media Platforms are an amazing opportunity to for small business to increase sales. All products & services need to reflect the image of the brand of the business and need to be visually merchandised before posting online.

Visual merchandising displays are the perfect opportunity to allowing retailers to get their brand message to a wider audience. The more visually impressive your display is, the more likely it is to get people talking and posting their photographs online.

It’s as simple as that.

By ensuring you products are visually merchandised and photographed well, you are engaging audiences who are present, making them far more likely to purchase from you. In addition to this, if they were impressed by what they saw, they are more likely to spread the word to their friends and family, as well as posting online.

Social media sites such as Facebook, Twitter, Instagram and Pinterest are successful businesses at integrating traditional advertising with digital marketing strategies.

Just as stores entice consumers with eye-catching window displays, you can draw in buyers by creating an online storefront through a strong presence with social media and visual merchandising. Social media is an efficient form of advertising, allowing you to easily connect with buyers, build a dialogue and create familiarity and trust around your product, as long as your product is visually merchandise in keeping with your brand & the images reflect that brand.

Tie your social media strategy to your general marketing. Of course, while shoppers today are technology-savvy, they’re also busy, so a strong call-to-action makes it more likely consumers will connect with you online.

When it comes to online content experiences, every individual product or services and content should be designed to entice the user.

Tips for visually merchandising for social media:

1. Plan what is the focus or theme of the post

2. Visually merchandise the product or service with a targeted marketing strategy

3. Always use high-impact images

4. Provide crisp and compelling titles and teaser descriptions

5. Use badges (visual tags and symbols to call out specific categories)

6. Ensure a clear call-to-action for every content item

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